Ryan Sandilands
The blue Sports Dreams mascot looking up from the fieldSignals projected onto the Fremantle Ports building at duskPICA’s orange Art A-frame sign in the galleryWinter Nights campaign posters on a street hoardingBlue theatre identity and orange Summer Nights banners on the brick theatre facadeThe blue Signals wayfinding monolith beside Fremantle harbourYellow Hatched campaign banners on PICA’s brick facadeBlue Sports Dreams video cabinet with two CRT screens in the gallerySummer Nights venue banner above the illuminated theatre entrance at night

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Selected projects

Colourful FREOCAST bumper sticker on a lime-green vintage car

FREOCAST

Brand Identity, Project Management

UX/UI

Fremantle Biennale

Brand Identity, Project Management

Strategy, UX/UI

Yellow Hatched campaign banners on the PICA gallery building

PICA

Art Direction, Brand Identity

Project Management, Strategy, UX/UI

The blue Sports Dreams mascot looking up from a grassy field in an orange cap and shoes

Sports Dreams

Art Direction, Project Management

Winter Nights 2020 street posters with artist-at-home photography and hand-drawn shapes

Winter Nights

Art Direction, Project Management

The Blue Room Theatre and Summer Nights banners on the theatre’s brick facade

The Blue Room Theatre

Art Direction, Project Management

Strategy, UX/UI

Ryan as a blue-robed wizard seated at an IBM computer

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About

Ryan works across brand direction, identity systems, campaigns and digital experiences. His practice connects the big idea with the practical details, bringing together the right people, tools and technology to carry the work through.

Based in Boorloo/Perth, Western Australia, Ryan designs websites, apps and brand identities for organisations and studios across Australia.

Services

Working hands-on, independently or alongside your team.

01

Strategy

Brand positioning, product direction and creative strategy.

02

Brand Systems

Visual identities and design systems for brands and digital products.

03

Campaigns

Concepts, art direction and production across print and digital.

04

Digital

Design and development for websites, apps and custom tools.

Process

A process grounded in people and culture, with the design and development skills to carry ideas through to delivery.

Understand + Scope

Start with the organisation, audience and challenge. Agree on the brief, scope and what the work needs to achieve.

Establish Direction

Turn research and conversation into a central idea. Explore creative directions and agree on the strongest route forward.

Design + Develop

Build the system and apply it across the agreed formats. Review together, test ideas in context and refine the details.

Deliver + Equip

Prepare the work for launch or rollout. Provide the assets, guidelines and practical handover needed to keep it working.

What informs the process

Human
BehaviourCultureTechnologyDesign

Tools of the trade

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FigmaReactNext.jsTypeScript
Adobe Creative CloudSanityTailwind CSSGSAPMotionVercelSupabase

Clients

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Australian Music CentreBlacktown ArtsCreative AustraliaCulture CountsFremantle BiennaleFREOCASTimagesevenMAMAPICARight AngleThe Blue Room TheatreVICEWest Australian OperaWest Australian Symphony OrchestraWest End Workers Studio

Contact

A new brand. A better website. An app worth making. Let’s get to work.

[email protected]

Website designed and coded by me.

FREOCAST

Brand Identity, Project Management, UX/UI

FREOCAST’s red shipping-container studio with white station signage, beside the blue studio and courtyard planters
FREOCAST website walkthrough: the Locals homepage, Mono, Friday My Love search and tracklist, Discover video filtering, three Global Rhythms replay sections, About, Acknowledgment of Country, Schedule, Josh Grainger's resident Q&A and queued audio playback
Visit website ↗

Opportunity

Give a volunteer-led station a digital home that makes listening and discovery simple, with publishing tools its presenters can confidently use.

Solution

An identity connecting musical notation with Fremantle’s port cranes and cargo ships, with a full-spectrum palette inspired by Marcus Canning’s Rainbow.

The website and app bring live radio, schedules and replays together, alongside memberships, donations, podcast studio bookings, text lines and online chat.

Key decision

We kept listening open, saving preferences and favourite shows locally rather than requiring listener accounts. Memberships and donations remain optional ways to support the station.

For a Lotterywest-funded community station, this limited account infrastructure and the data to secure and maintain, helping contain ongoing costs. The trade-off: favourites stay on each device rather than syncing across devices.

Outcome

A shared brand and digital platform across web, iOS and Android, connecting everyday listening with the tools and support that keep a community station running.

FREOCAST mobile website in a transparent iPhone 18 Pro mockup: Now Playing, Disco discovery, show playback and queue, About, Sam Hall’s resident Q&A and Peacock Dreams track listing
FREOCAST’s Discover page and yellow audio player on the studio computer, surrounded by microphones and a mixing desk
Presenter at the mixing desk in the red FREOCAST studio, beneath the station logo and community photographs
Presenter using the FREOCAST dashboard on a computer beside the studio mixing desk
Animated FREOCAST social media designs for live broadcasts, radio shows and the community podcast studio
FREOCAST Live poster mockup on a weathered street wall, with orange lettering on green, yellow and blue backgrounds
Three colourful FREOCAST bumper sticker designs with the station wordmark, port-crane symbol and freocast.net address
Orange FREOCAST bumper sticker with yellow lettering and a blue port-crane symbol on a lime-green vintage car mockup
A person in red moving through FREOCAST’s orange studio entrance beside an open yellow door
Close-up of a studio microphone and a hand adjusting it, with an On Air sign and community photographs behind
A hand adding an instant photograph to FREOCAST’s wall of presenter and community portraits
People gathered around tables in the courtyard between FREOCAST’s red and blue container studios
FREOCAST’s blue and red shipping-container studios viewed from the street, with port-crane graphics and station signage
FREOCAST courtyard with red and blue shipping-container studios, festoon lights and people dancing