Opportunity

Build recognition beyond individual events. Connect Fremantle Biennale’s purpose, its place in the city and an evolving programme through a clear, consistent approach to audience engagement.

Solution

The strategy connected audiences, brand, campaigns, partnerships and digital engagement, giving the team a shared direction for Signals and future editions.

A light-led identity carried across campaign material, city-wide wayfinding and the festival website. The digital experience brought programme information, schedules and locations together.

Outcome

A cohesive physical and digital experience for Signals, supported by a communications framework that remains in use. A consistent foundation for future editions, with room for each to develop its own character.